Clarity. Strategy. Momentum.
The #NEWIR Way.
The Story of #Newir
Isn’t it time your marketing worked smarter — not harder?
Your next stage of growth starts with clearer strategy and stronger execution.
#NEWIR is a strategic growth and marketing consultancy founded by Renee Robertson. We partner with product companies across industries to bring structure, clarity, and leadership to marketing — from fractional executive support to brand development, go-to-market strategy, and sustained growth programs.
Our work helps teams align, execute, and scale with confidence — delivering real-world results, not just plans.
Industries We Support
Health, Wellness & Lifestyle
We support health, wellness, and lifestyle brands operating across retail, e-commerce, services, and professional channels. Our work spans both product- and service-led businesses navigating regulated environments, credibility-driven purchasing decisions, and highly competitive markets.
We help organizations clarify positioning, align go-to-market strategy, and build disciplined growth systems that balance brand trust with performance. From consumer wellness and personal care to fitness, beauty, and health-adjacent services, we bring structure, leadership, and execution rigor to brands scaling responsibly.
Our experience includes brand strategy, digital and content ecosystems, launch planning, and ongoing optimization — helping health and wellness organizations grow with clarity, confidence, and operational discipline.
Building & Housing
We partner with building and housing organizations across the full ecosystem — including manufacturers, service providers, developers, and real estate builders. Our work supports both product- and service-led businesses navigating complex markets, long sales cycles, and multi-stakeholder decision environments.
We help teams strengthen positioning, clarify go-to-market strategy, and align marketing with sales, operations, and delivery. From building materials and home products to housing programs and construction services, we bring structure, leadership, and execution discipline to organizations scaling across regions, channels, and customer segments.
Our experience spans brand and portfolio strategy, communications, channel alignment, and growth planning — helping building and housing organizations drive demand, build trust, and scale sustainably in real-world operating environments.
Food & Beverage
Food & beverage is where much of our work — and expertise — runs deepest. We support brands across retail, e-commerce, foodservice, and private or white-label environments, working with national brands, emerging challengers, and manufacturers across both perishable and non-perishable categories.
Our experience extends well beyond launch. We help teams navigate post-commercialization realities — including operational readiness, QA and regulatory alignment, R&D coordination, specifications and labeling, ingredient sourcing, and co-manufacturer identification. From early-stage innovation through scale and optimization, we bring structure, leadership, and cross-functional alignment to complex food systems.
Whether supporting growth, improving margins, or stabilizing operations, we help food and beverage organizations bring products to market responsibly, efficiently, and with confidence.
Services & Local Business
We partner with service-based and locally rooted businesses to bring structure, clarity, and leadership to marketing — without losing what makes them distinct. Our work supports organizations operating in competitive, relationship-driven markets where trust, consistency, and execution matter.
We help service companies strengthen positioning, align digital and local channels, and build practical marketing systems that support sustainable growth. From professional services and regional operators to multi-location businesses, we bring senior-level guidance that helps teams scale thoughtfully while staying grounded in their communities.
Our approach balances strategy with execution — ensuring marketing efforts are focused, measurable, and aligned with real operational capacity.
Nonprofit & Community Impact
We partner with nonprofit organizations, foundations, and community-focused initiatives to bring strategic clarity, operational discipline, and leadership to mission-driven work. Our role is to help organizations strengthen their message, align stakeholders, and build scalable programs that drive meaningful, measurable impact.
We support nonprofits navigating growth, funding complexity, and cross-sector collaboration — aligning strategy, communications, and execution across donors, partners, boards, and communities. From program launches and awareness campaigns to long-term engagement and sustainability planning, we bring structure and accountability to organizations doing important work.
Our approach respects mission while applying best-practice marketing, systems thinking, and execution rigor — ensuring impact initiatives are positioned to grow, endure, and deliver results.
Our
Solutions
Strategy
We provide experienced, real-world marketing and growth leadership when clarity matters most. Through fractional executive support and strategic advisory, we help organizations align teams, set direction, and translate vision into focused, actionable plans.
From brand and product strategy to communications and growth planning, our work brings structure, prioritization, and confidence — ensuring marketing decisions support business goals and scale responsibly.
Execution
We turn strategy into measurable outcomes. Whether refining an existing brand or launching something new, we lead end-to-end execution — spanning brand development, product innovation, design, content, and go-to-market delivery.
From concept through commercialization, we provide hands-on leadership and accountability to bring ideas to market thoughtfully, efficiently, and with results that matter.
Growth & Optimization
Growth doesn’t stop at launch — and neither do we. We provide ongoing leadership, optimization, and performance support to keep programs focused, effective, and aligned as your business evolves.
From performance refinement and lifecycle planning to systems, enablement, and continuous improvement, we help organizations sustain momentum, identify opportunities, and scale with discipline and confidence.
Built on Partnership. Proven by Results.
A few perspectives from leaders we’ve partnered with.
“Before #NEWIR, our brand had very little digital presence. They helped us build strategy, design, training, and execution — and the growth in awareness and revenue has been significant. I never imagined our brand could be recognized this way.”
Founder CEO
Regional Startup
“Our projects had stalled because we didn’t have the internal capability to move them forward. #NEWIR stepped in as a true partner — aligning strategy, building the right tools, and getting everything back on track. The turnaround time and quality of work were outstanding.”
VP Innovation
National CPG Manufacturer
“Working with #NEWIR brought immediate clarity and momentum. They respected our budget, moved quickly, and delivered exactly what we needed — building systems and processes that will support us for years. For the first time, our marketing feels under control.”
CEO
National CPG Brand