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Our Story

#NEWIR was built as a strategic growth hub — connecting product-led companies with proven leaders who drive measurable, sustainable revenue growth. We bring together senior marketing, revenue, and execution expertise to help organizations move beyond fragmented efforts and build disciplined, scalable growth systems grounded in best-practice marketing and real-world execution.

Our network represents more than a century of combined experience, including nearly 26 years from founder Renee Robertson, supporting Fortune 500 brands and launching national and international programs. We don’t operate from theory alone — we’ve led the work, built the systems, navigated complexity, and delivered results across industries and growth stages.

Founded on professionalism, flexibility, and integrity, #NEWIR was created to support businesses while enabling healthier, more effective ways of working for leaders, teams, and partners. We collaborate with trusted experts we’ve partnered with for years, engaging them as an extension of your organization to ensure the right leadership and capability is applied at the right time.

The result is a focused, execution-driven approach to growth — aligned, accountable, and built to perform in the real world.

Our Team

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Renee Robertson
 

Founder | Revenue Architect & Growth Strategy Leader

Renee is the founder of #NEWIR and a revenue-focused marketing and growth leader with nearly 26 years of experience guiding organizations through growth, innovation, and transformation. She leads client strategy, fractional executive engagements, and cross-functional initiatives — helping teams align strategy and execution, strengthen their brands, and drive measurable, sustainable growth.

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Michael Robins

Culinary Innovation Partner

Michael is a Certified Master Chef with more than 35 years of experience leading culinary innovation, product development, and commercialization for globally recognized food brands. He partners with Fortune-level manufacturers, national restaurant chains, and global retailers to guide products from concept through market execution — bringing deep expertise across R&D, culinary strategy, operations, and commercialization.

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Alysia Herdina

Digital Strategy & Social Media Specialist

Alysia is a digital marketing strategist with over six years of experience supporting mid- to large-scale organizations. She leads social media strategy, digital content development, and design execution — helping brands strengthen visibility, consistency, and engagement across digital channels through clear, data-informed, and brand-aligned solutions.

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Destiny Hutchings

Digital Content & Brand Storytelling Specialist

Destiny is a digital content and brand storytelling specialist with a background in finance and social media influence. She supports #NEWIR clients through hands-on content development, creating clear, engaging copy, visuals, and digital assets that bring brand voices to life across web and social platforms. Destiny combines creativity with precision to help brands communicate consistently, authentically, and with impact.

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Floyd Hodges

Full Stack Developer

Floyd is a full-stack web developer with more than a decade of experience building the technical foundations behind high-performing digital platforms. At #NEWIR, he leads hands-on development and integration work — delivering clean, secure, and scalable websites that bring designs to life, align with client objectives, and support long-term digital growth.

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Amie Harpe

Digital Systems & Web Integration Strategist

Amie is a digital systems and web integration strategist with over 20 years of experience supporting complex and regulated organizations. She supports #NEWIR clients through website development and system integrations, building scalable, reliable digital platforms that align technology with business needs. Amie combines structured execution with strategic insight to help organizations operate more efficiently, securely, and with confidence.

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Isabel Subtle

Commercial Photographer

Isabel is a commercial photographer and visual storyteller who helps #NEWIR clients create compelling, brand-aligned imagery that elevates digital presence and visual identity. With a strong eye for composition, mood, and narrative, she delivers photography that supports strategic positioning, strengthens brand perception, and deepens audience connection across content, campaigns, and digital platforms.

Our Approach

At #NEWIR, our approach is grounded in disciplined strategy, practical execution, and continuous optimization. We partner with your team as an experienced extension of your organization — closing capability gaps, strengthening internal teams, and delivering marketing programs that perform in real-world environments.

Our team brings decades of proven experience across brand development, innovation, communications, digital execution, and commercialization. We focus on structure, best-practice marketing, and measurable outcomes — not trends or surface-level tactics. Every engagement is designed around your business objectives, budget parameters, and operational realities.

We believe strong partnerships are built on professionalism, clarity, and integrity. We communicate directly, respect timelines, steward resources responsibly, and deliver work to the same standard of excellence you expect internally. That’s the #NEWIR way — strategic, disciplined, execution-focused marketing designed to move businesses forward.

#NEWIR in Numbers

100+

Collective Team Experience

26

Leadership Experience

150+ Projects

Delivered Across Brands & Businesses

95%

Referral & Repeat Engagements

Trusted by the Businesses We Serve

Food & Beverage • Building & Housing • Health, Wellness & Lifestyle • Nonprofit & Community Impact • Social & Local Businesses
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