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The #NEWIR Way

A #NEWIR Way to Market.

Marketing leadership that connects brand, product, communications, digital, social, insights and commercialization from idea through post commercialization and growth.

Start with the business need

What does your business need to accomplish?

Start with the business objective. Select what you need to accomplish to see how #NEWIR connects the strategy, leadership and execution required to get there.

Develop →Create what doesn’t exist. Optimize →Improve what’s underperforming. Launch →Bring something to market. Integrate →Connect what’s operating in silos. Transform →Change what the business has outgrown. Scale →Build for the next level of growth.

Proof in the results

Results backed by measurable business impact.

26+
Years of marketing leadership
200+
Products supported through commercialization
11% YoY
Sales growth
$1.5M
Incremental revenue
52%
NPD workflow steps automated

Why the #NEWIR Way

Not an agency.
Not a consultant.
Connected ownership.

Marketing doesn't happen in silos, and it shouldn't be led that way. #NEWIR connects upstream strategy and leadership through downstream execution, commercialization, systems and growth, under experienced marketing leadership.

Meet #NEWIR →

The #NEWIR Model

The Whole Can Approach.
Built for stronger market performance.

Most marketing partners are brought in for a specific project or initiative. Brand. Creative. Digital. Strategy. #NEWIR sees how the pieces connect.

Our cross functional experience lets us look beyond the individual initiative, understand what each decision affects next, and connect strategy through execution.

A hand crushing a #NEWIR Chicken Noodle Soup can

The Whole Can Approach connects the strategy, capabilities and execution required to strengthen market performance.

Why the #NEWIR Way Works

What You See

Brand · Packaging · Photography · Campaigns · Launch Assets

What Drives It

Audience · Positioning · Offer · Commercialization · Workflow · Ownership · Measurement · Optimization

Bring the business objective. We’ll connect what it requires.

We’ll connect the right pieces into one direction, from strategy through execution.

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#NEWIR Capabilities

Marketing leadership across the full growth lifecycle.

UpstreamMidstreamDownstream
01

Strategy + Leadership

Define the Strategy

Positioning, portfolio, go-to-market and senior marketing leadership.

  • Marketing strategy, positioning and messaging
  • Portfolio and go-to-market strategy
  • Fractional, interim and embedded marketing leadership
  • Brand and category direction
02

Activation + Commercialization

Commercialize + Launch

Brands, products, services, programs, launches, campaigns and integrated execution.

  • Brand, product and program development
  • Launch and commercialization leadership
  • Campaigns and integrated creative execution
  • Go-to-market activation across channels
03

Growth + Marketing Operations

Optimize + Grow

Analytics, CRM, optimization, workflows, systems and operating discipline.

  • Analytics, measurement and optimization
  • CRM, automation and lifecycle
  • Workflows, systems and marketing operations
  • Operating discipline and performance

Selected Results

Results Across Business, Brand + Market

A cross-section of brands, launches, systems and growth challenges led across industries and stages of business.

Fractional CMO · Marketing Function Build
Homium
109K+LinkedIn impressions
1K+website clicks

Building Homium's Marketing Engine From the Ground Up

Built a transferable marketing operating system across brand, content, web, PR, analytics and lead handling, where none existed before.

Food + Beverage · Commercialization + Systems Transformation
Crystal Farms
52%of NPD workflow automated
85+steps addressed
12launches
3development pathways

Modernizing Commercialization and Accelerating Product Launches

Modernized the Stage-Gate and commercialization system in nine months while an active portfolio kept moving to market.

Explore Results →

Experience also spans

Food + Beverage·Consumer Products·Health + Wellness·Healthcare·Building + Housing·Professional Services·Agencies·Local Business·Manufacturing·Enterprise·Public + Community Services·Nonprofit·Deathcare + Memorial Services

Ways to work together

Flexible engagement aligned to the business need.

#NEWIR can lead the function, fill a leadership gap, own an initiative or strengthen one already underway. Engagements flex from fractional and interim leadership to embedded, project-based and as-needed support.

Explore Engagement Options →
Most involvedTargeted support
Lead it
Add Senior Capability
Own an initiative
Advise
Stay available
Support as needed

Experience Behind the #NEWIR Way.

#NEWIR was built from decades spent inside the business, leading marketing, building brands and products, commercializing ideas, directing creative, improving systems and carrying strategy through execution.

Renee Robertson

Founder & Owner · Fractional / Interim CMO

Meet #NEWIR →

What does your business need to accomplish next?

Bring the challenge, the opportunity or the initiative already in motion. We'll determine what it needs and how #NEWIR can help.

Start a Conversation → Explore Solutions Explore Results →