The #NEWIR Way

WE ARE #NEWIR.

A #NEWIR Way to Market.

Marketing leadership that connects brand, product, communications, digital, social, insights and commercialization from idea through post commercialization and growth.

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Start with your situation

What does your business need to accomplish?

Start with what your business needs. See how #NEWIR connects the strategy, leadership and execution to make it happen.

Develop →Create what doesn’t exist. Optimize →Improve what’s underperforming. Launch →Bring something to market. Integrate →Connect what’s operating in silos. Transform →Change what the business has outgrown. Scale →Build for the next level of growth.

Proof in the work

Experience you can measure.

26+

Years of marketing leadership

200+

Products supported through commercialization

11% YoY

Sales growth

$1.5M

Incremental revenue

52%

NPD workflow steps automated

Why the #NEWIR Way

Not an agency.
Not a consultant.
Connected ownership.

Marketing doesn't happen in silos, and it shouldn't be led that way. #NEWIR connects upstream strategy and leadership through downstream execution, commercialization, systems and growth, under experienced marketing leadership.

Meet #NEWIR →

The #NEWIR model

Build the whole can.
Then crush the competition.

Most marketing partners are brought in for a specific project or initiative. Brand. Creative. Digital. Strategy. #NEWIR sees how the pieces connect.

Our cross functional experience lets us look beyond the individual initiative, understand what each decision affects next, and connect strategy through execution.

A hand crushing a #NEWIR Chicken Noodle Soup can

That’s the whole can. Not more marketing. The right marketing, connected.

The visible layer

Brand · Packaging · Photography · Campaigns · Launch Assets

What makes it work

Audience · Positioning · Offer · Commercialization · Workflow · Ownership · Measurement · Optimization

Bring us what your business needs to accomplish.

We’ll connect the right pieces into one direction, from strategy through execution.

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What #NEWIR does

Marketing leadership across the full growth lifecycle.

UpstreamMidstreamDownstream

Strategy + Leadership

Set the direction.

Positioning, portfolio, go-to-market and senior marketing leadership.

Marketing strategy, positioning and messaging
Portfolio and go-to-market strategy
Fractional, interim and embedded marketing leadership
Brand and category direction

Activation + Commercialization

Move it into market.

Brands, products, services, programs, launches, campaigns and integrated execution.

Brand, product and program development
Launch and commercialization leadership
Campaigns and integrated creative execution
Go-to-market activation across channels

Growth + Marketing Operations

Make it perform.

Analytics, CRM, optimization, workflows, systems and operating discipline.

Analytics, measurement and optimization
CRM, automation and lifecycle
Workflows, systems and marketing operations
Operating discipline and performance

Selected work

What stands behind the results.

A cross-section of brands, launches, systems and growth challenges led across industries and stages of business.

Fractional CMO · Marketing Function Build

Homium

109K+LinkedIn impressions

1K+website clicks

Building Homium's Marketing Engine From the Ground Up

Built a transferable marketing operating system across brand, content, web, PR, analytics and lead handling, where none existed before.

Food + Beverage · Commercialization + Systems Transformation

Crystal Farms

52%of NPD workflow automated

85+steps addressed

12launches

3development pathways

Modernizing Commercialization and Accelerating Product Launches

Modernized the Stage-Gate and commercialization system in nine months while an active portfolio kept moving to market.

See selected work →

Experience also spans

Food + Beverage·Consumer Products·Health + Wellness·Healthcare·Building + Housing·Professional Services·Agencies·Local Business·Manufacturing·Enterprise·Public + Community Services·Nonprofit·Deathcare + Memorial Services

Ways to work together

Built around what the business needs.

#NEWIR can lead the function, fill a leadership gap, own an initiative or strengthen work already underway. Engagements flex from fractional and interim leadership to embedded, project-based and as-needed support.

See how you can engage #NEWIR →

Most involvedTargeted support

Lead it

Work alongside us

Own an initiative

Advise

Stay available

Support as needed

The experience behind the #NEWIR Way.

#NEWIR was built from decades spent inside the business, leading marketing, building brands and products, commercializing ideas, directing creative, improving systems and carrying strategy through execution.

Renee Robertson

Founder & Owner · Fractional / Interim CMO