#NEWIR connects strategy, leadership and execution across brand, product, commercialization, digital, systems and growth. Engage us for one capability, a defined initiative or connected ownership.
Develop, optimize, launch, integrate, transform, scale — the six reasons businesses bring #NEWIR in. What are you trying to accomplish? Select one.
#NEWIR can lead one discipline, solve a defined need or connect multiple capabilities around what you’re trying to accomplish. One capability when that’s what you need, and connected ownership when the work crosses more than one.
Every capability can be engaged independently or combined across leadership, team and project needs, with the scope and level of ownership tailored to the business objective.
Senior leadership and clear direction: fractional, interim, embedded or advisory.
Fractional CMO, interim CMO and embedded marketing leadership, from advisory through full ownership of the function. Marketing strategy, market and customer research, positioning, segmentation, annual and growth planning and go-to-market strategy sit here.
The brand, identity and creative that build recognition, relevance and response in market.
Brand strategy, brand identity and the creative services that carry them into market: graphic design, packaging design, campaign creative, visual systems and sales materials. Production runs in the same place — commercial, corporate, brand and product photography, event and conference coverage, video production, drone and aerial photography and videography, and the post-production editing and retouching that makes every asset ready to use.
Brand + Creative
Photography + Video Production
Aerial Photography + Videography
Post Production Editing + Retouching
Produced as part of the brand and creative work — finished assets built to carry through websites, social, campaigns, presentations and launch materials.
Awareness, demand and connection across the platforms your audience actually uses.
Content marketing and content strategy, social media strategy, management and marketing, campaign development, paid media, PR and communications, events, experiential and trade activation. #NEWIR develops strategy, creates content, manages social media platforms and campaigns, and connects execution to measurement and optimization.
Move brands, products, services and offers from concept to market.
Product, service and program development, offer design, pricing, labeling and packaging, taken through Stage-Gate to launch. Commercialization covers channel strategy, go-to-market, sales enablement, launch planning, retail activation and the post-launch support that keeps a product performing.
How audiences discover, experience and buy — web, digital and eCommerce.
Website strategy and development, user experience, SEO and digital campaigns, alongside eCommerce and DTC across Shopify, BigCommerce, Amazon and Walmart. Digital marketing here means the whole path from discovery to conversion, not one piece of it.
Web
Digital
eCommerce + Digital Commerce
eCommerce is a commercial channel within a larger marketing and business ecosystem — connected to brand, positioning, customer experience, systems and growth, not the whole of it.
The infrastructure connecting platforms, processes, data, workflows and teams.
Marketing operations and the systems beneath it: martech and platform integration, CRM, ERP connections, workflow design, automation and data flow. #NEWIR maps the process, specifies the requirements and implements across teams — the infrastructure that makes marketing execution repeatable.
Turn research, analytics and reporting into decisions you can act on.
Measurement and analytics that produce decisions rather than reports: customer, consumer and market research, KPIs, dashboards, performance analysis and the interpretation behind them.
The people, partners, structure and coordination required to execute.
Capability and role assessment, team structure, resource planning, project management, and the management of agencies, vendors and partners — including whether a capability belongs inside the business or outside it.
Strengthen and compound what’s already operating or in market.
Growth strategy applied to what is already in market: campaign, paid media, social, content, website and eCommerce optimization, conversion improvement, CRM and lifecycle marketing, marketing automation and continuous post-launch improvement.
One capability when that’s what you need, and connected ownership when the work crosses more than one. You do not need a strategy or leadership engagement to access execution.
Strategy, product, creative, systems and commercialization moving together — with one senior owner connecting the right capabilities around what needs to reach market.
Explore Results →One senior point of contact, from a single capability or defined initiative to broader ownership. Select the level of support aligned to your business need.
You need senior ownership of a function, initiative or important business moment.
Discuss This Engagement →You want experienced leadership and hands-on capability working alongside your internal team.
Discuss This Engagement →You need accountable ownership of a specific project, launch, commercialization effort, systems build, transformation or priority initiative.
Discuss This Engagement →You need experienced counsel, consultation, prioritization or decision support without full execution ownership.
Discuss This Engagement →You need continuity and reserved access to experienced capability as needs arise.
Discuss This Engagement →You need focused expertise, execution or support for a narrower or changing need.
Discuss This Engagement →Not sure which fits? Start with what you need, and we’ll determine the right way to engage.
Four engagements across brand, product, commercialization, digital, systems and growth. The full stories, metrics and media live on Results.
Beyond the flagship engagements, the range of businesses #NEWIR has helped develop, optimize, launch, integrate, transform and scale.
Develop · Optimize · Scale
A full brand and commercial-model transformation: rebrand, sales-model redesign, digital presence, sales enablement and the systems to take it to market.
Develop · Integrate
Brand, marketing and go-to-market support connecting product, commercialization and communications.
Develop · Scale
Brand, content, digital and campaign work that builds awareness, trust and demand.
Develop · Transform
Website, digital presence, lead generation, customer-journey development and ongoing optimization across multiple locations.
Develop · Optimize
Repositioning, brand strategy, messaging, website, content and the marketing infrastructure behind long sales cycles.
Integrate · Scale
Connecting marketing, product, sales, operations, manufacturing, suppliers and distribution across complex organizations.
Develop · Scale
Ecommerce as a commercial channel (Shopify, BigCommerce, Amazon, DTC and retail) with merchandising, conversion and fulfillment.
Tell us what you’re trying to develop, optimize, launch, integrate, transform or scale. We’ll help determine what it needs and whether #NEWIR is the right fit.