Development Forward

At #NEWIR, our Branding Forward™ and Product Forward™ services provide a comprehensive, end-to-end approach to developing and launching your brand and product for long-term success.

Whether you’re repositioning an established brand, launching a new product, or refining your brand strategy, we bring expertise and precision t

to every stage of the journey. With over 60 years of combined experience, we take your vision and turn it into market-ready success. From foundational strategy to creative development, product innovation to market entry, we provide the expertise and support you need to build a lasting legacy in today’s competitive landscape.

Our Branding & Product Development Forward™ services include:

Brand Strategy & Development

Brand Positioning & Strategy: Define your brand’s purpose, values, and market differentiation.
Brand Identity Creation: Develop a cohesive and impactful brand image, including logo design, brand guidelines, and visual assets.
Brand Messaging & Communications: Craft consistent, engaging messaging that resonates with your target audience across all touchpoints.

Product Strategy & Development

Product Concept & Innovation: Develop innovative product concepts based on market research and customer insights.
Product Design & Development: From ideation to prototype, we bring your product ideas to life with attention to detail and market viability.
Go-to-Market Strategy: Create a comprehensive plan for introducing new products into the market, focusing on product launch, pricing, distribution, and positioning.

Brand & Product Launch Implementation

Marketing Communications Strategy: Design and implement a robust communications strategy for a successful launch.
Media Planning & Buying: Strategize media buys across digital, print, broadcast, and more to ensure your launch reaches the right audience.
Content Creation & Development: Create compelling content for digital campaigns, social media, websites, and marketing materials.
Sales Enablement: Equip your sales team with the right tools and training to effectively sell your product and build long-term relationships.
Photography & Video Production: Capture high-quality visuals to tell your product’s story in an authentic and compelling way.

Sustained Growth & Market Optimization

SEO & SEM Strategy: Drive organic traffic and increase visibility through tailored search engine optimization and paid search strategies.
Customer Feedback & Iteration: Collect and analyze customer feedback post-launch to make data-driven improvements.
Product Lifecycle Management: Manage your product's success through its lifecycle with ongoing marketing and optimization efforts.

Whether you’re launching a new product or evolving your brand, #NEWIR’s Branding & Product Development Forward™ approach ensures every stage—from strategy to execution—is meticulously crafted to achieve market leadership and lasting success.